Fabearth is a brand working to raise awareness about ecology, climate & environment.

Our Story

Fabearth was founded by Urvi Khanna — an anthropologist, artist, educator, and mother — who lives and works in New Delhi.

This is a passion project born out of both love and worry. As a researcher of culture and the environment, and as a parent raising a young child in an increasingly uncertain world, Urvi found herself asking a question familiar to many: What kind of planet are we leaving behind?

Fabearth is not a solution to the planetary crisis — and it doesn't pretend to be.
But it is a way for us to give expression to our concern, our questions, and our hope.

Through original, research-inspired designs, Fabearth uses clothing as a canvas to reflect on species, habitats, and futures that are increasingly at risk. It’s an invitation to pause, to notice, and perhaps to begin a conversation — especially with the next generation.

At its core, Fabearth is about building emotional literacy around extinction and ecological loss. We aim to make data feel, and to make care visible — not just through information, but through beauty, story, and design.

We celebrate the uniqueness of endangered species.
We support conservation educators and initiatives.
And we remind ourselves — and others — that awareness is a first step toward responsibility.

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For the Love of What Remains

This is not an abstract concern — the data is clear:

• Wildlife loss: Since 1970, global wildlife populations have declined by 73%.
  (Source: WWF Living Planet Report 2024)

• Mass extinction risk: Over one million species are at risk of extinction within the next few decades.
  (Source: UN IPBES Global Assessment 2019)

• Deforestation: The world is losing 10 million hectares of forest each year — the equivalent of one football field every 2.3 seconds.
  (Source: FAO Global Forest Resources Assessment 2020)

• Climate change: Earth’s average temperature has already risen by over 1.47°C, triggering extreme weather, rising seas, and vanishing habitats.
  (Source: NASA Climate Change – Vital Signs)

And yet, there is no Planet B.

“The Earth is the only world known so far to harbor life.
There is nowhere else, at least in the near future, to which our species could migrate...
Like it or not, for the moment the Earth is where we make our stand.”
— Carl Sagan, Pale Blue Dot (1994)
Read the full quote

“Instructions for living a life:
Pay attention.
Be astonished.
Tell about it.”
— Mary Oliver, Sometimes (from Red Bird, 2008)
Read the full passage

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Join Us

If you’ve ever paused to admire a moth, worried about a disappearing forest, or asked what kind of world you’re handing over to your children — this brand was made for you.

You don’t need to be an expert to care. You just need to notice.

Wear what you stand for.
Start a conversation.
Be part of the change.

Let’s turn concern into culture — and care into action.